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电力与人们日常生活休戚相关,电力的营销是供电企业最核心的工作,由于其特殊性,所以电力营销的工作质量直接关系到供电企业的经济效益。目前全世界的经济发展速度是一日千里,在这样的大背景之下,供电企业面临着众多挑战,据此电力企业必须积极开发自身潜力,满足当今市场经济发展提出的各项服务要求,具备高超的营销策略才能确保供电企业在巨大的经济市场中获得更多的经济效益,同时也实现供电企业自身的全面发展。本文主要针对供电企业的电力营销策略以及电力市场的营销管理等方面着重进行探讨。
Due to its particularity, the power marketing is the core work of power supply enterprises. Therefore, the quality of power marketing work is directly related to the economic benefits of power supply enterprises. At present, the speed of economic development in the world is twinkling of an eye. Given such a large background, power supply enterprises are faced with many challenges. Therefore, power enterprises must actively develop their potentials to meet various service requirements proposed by the current market economy development. Marketing strategy to ensure that the power supply enterprises in the huge economic market to get more economic benefits, but also to achieve the full development of power supply enterprises themselves. This article mainly focuses on the electricity marketing strategy of power supply enterprises and the marketing management of electricity market.