随着中国报刊分销市场的进一步开放,外资进入这个领域步伐加快。中国的报刊发行如何调整策略、增强实力、规范管理的问题显得更为迫切。作为一张全国性报纸,《中国经营报》近几年发行量稳中有升,形成了自己的一套发行理念和管理方法。本刊记者就这些问题采访了该报副社长赵彬,以期对全国性报纸的发行工作有所借鉴。 With the further opening up of the Chinese newspaper and periodical distribution market, the pace of foreign investment in this field has accelerated. How to adjust the strategy of newspapers and periodicals in China, enhance their strength and standardize their management becomes even more urgent. As a national newspaper, China Business reported a steady increase in circulation in recent years, forming its own set of distribution concepts and management methods. Our correspondent interviewed Zhao Bin, vice president of the newspaper, on these issues, with a view to drawing lessons from the national newspaper issue.