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贝克尔浑身是宝德国网球明星贝克尔是一些大公司追逐的目标。他们“瓜分”了贝克尔,利用他身上的每一寸地方大做广告,使贝克尔全身达到了“寸土寸金”的地步。如贝克尔穿上意大利某公司生产的运动服,并将其牌子标签贴在运动衫、裤子和袜子上,为此获得了10万美元;戴在右手的瑞士表为其招来了4万美元的收益;由于他长期使用德国某公司的球拍和运动鞋而又有20万美元进账。随着名气的扩大,广告收入也水涨船高,德国巴登苯胺苏打公司以17万美元买到这位巨星右袖上的一小块地盘;而来迟一步的飞利浦公司以3年内付给贝克尔150万美元的代价,只争得贝克尔的左袖口。
Becker is covered in treasure German tennis star Becker is the target of some large companies to chase. They “split up” Becker, using every inch of his place to advertise, bringing Becker’s body to the point of “lying on the ground.” For example, Becker wore sportswear made by a company in Italy and placed his brand label on sweatshirts, pants and socks, earning $ 100,000; the right-hand Swiss watch attracted $ 40,000 Income; because of his long-term use of a German racket and sports shoes and 200,000 dollars in credit. With the expansion of fame, advertising revenue has soared, Germany’s Baden Aniline Soda company to $ 170,000 to buy a star on the right sleeve of a small piece of site; and the next step to the Philips company within three years to pay Becker 150 The cost of million dollars, only won Becker’s left cuff.