随着网络经济时代的到来,在企业经营管理模式的深刻变革中,企业的分销渠道变革与建设成为人们广泛关注和讨论的焦点议题。在激烈的市场竞争中,企业拥有的分销渠道网络及其发展成为获得竞争优势的关键资源。有研究表明,分销渠道创造的价值通常要占到商品和服务总价值的15%～40%,这表明了通过变革分销渠道来创造新的价值空间和竞争力的潜力。 With the advent of the era of network economy, in the profound changes of business management mode, the reform and construction of distribution channels in enterprises have become the focus issues that people pay close attention to and discuss. In the fierce market competition, the distribution networks owned by enterprises and their development become the key resources for gaining competitive advantage. Studies have shown that the value created by distribution channels typically accounts for 15-40% of the total value of goods and services, demonstrating the potential to create new value spaces and competitiveness by transforming distribution channels.