以诗句形式出现的广告词,在媒介已经成为主流,这些广告词不仅押韵,有的还的确颇富意蕴,这不是巧合,因为它们的作者,往往就是诗人。在篇幅的短小精致,以及对文字的提炼与推敲上,广告词与诗歌可谓是异曲同工,区别只在于前者中吸引、说服消费者花钱,而后者是满足读者的审美需要。形式上的相近, It is no coincidence that the ad appeared in the form of verse in the media has become the mainstream, these ad lyrics not only rhyme, but also quite some implication, because their authors are often poets. In short and exquisite space, as well as the text refinement and refinement, advertising and poetry can be described as similar, the only difference is that the former to attract and convince consumers to spend money, while the latter is to meet the reader’s aesthetic needs. Similar in form,