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眼下,SP 的发展面临着渠道匮乏、品牌不力和内容同质化等三大问题。这三个问题也正好是 SP们发展的命门所在:同质化的内容在竞争上要依赖品牌的拉动,而品牌的树立却要依靠广阔的产品销售渠道以及服务质量来实现。共存于同一共同体内的上述三个问题如何能够得到有效的解决,如何能够更合理的解决,就成为了 SP 们在发展的道路上所要解决的最大难题。
Right now, SP’s development faces three major problems: lack of channels, poor brand and content homogeneity. These three issues are precisely the lifeblood of the development of the SP: Homogenization depends on the brand in the competition, and the establishment of the brand depends on a broad product sales channel and quality of service. How the above three issues that coexist in the same community can be effectively solved and how they can be dealt with more rationally becomes the biggest challenge the SPs have to solve on the road to development.