企业形象识别系统CIS(Corporate Identity System)起源于20世纪50年代的美国,80年代初经日本广告专家规范提升后,很快风靡全球,我国一部分企业在90年代初期开始设计和导入CIS。CIS的内容丰富多彩,尚处于 Corporate Identity System CIS originated in the 1950s in the United States. In the early 1980s, it was rapidly promoted by Japanese advertising experts and swept the globe. Some enterprises in our country began to design and import CIS in the early 1990s. CIS content is rich and varied, still at