论文部分内容阅读
1996年摩托车市场分析一、’96总体市场状况分析从1996年市场发展的整体情况来看,全年的中国摩托车市场在继承了上年价格下滑、效益锐减的市场特征后,市场形态表现为:1.规模竞争日益激烈,企业库存进一步积压,伴随着的应收帐款进一步增多。2.为最大限度获取利润,直销方式开始流行,销售层次减少,仓储销售、代理、统一到岸成为市场显著特征。3.市场在以价格战为基础上,逐步向质量、服务等方面转化,品牌竞争行为开始展现。
1996 Motorcycle Market Analysis 1. ’96 Analysis of the overall market conditions From the overall situation of market development in 1996, the Chinese motorcycle market in the whole year inherited the market characteristics of declining prices and sharply reduced profits in the previous year. The performance is as follows: 1. The scale competition has become increasingly fierce, and the company’s inventory has been further backlogged, and the accompanying account receivable has further increased. 2. In order to maximize profits, direct sales methods have become popular, sales levels have decreased, and warehousing, sales, agency, and consolidation have become the market’s salient features. 3. The market is gradually transforming into quality and service based on price warfare. Brand competition starts to show.