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希冀消费者在这个时代仍然能找到一种精神的归宿——从品牌精神转变到社会共有的精神,2014-2015跨年24小时乐不眠音乐会,是伽蓝集团在201 4年最后一次创意活动,无疑也是201 5年的第一次。其他品牌还在写新年度计划的时候,他们已经打响头炮。对于一家主营化妆品的公司来说,很难想象他们会把创意的触角伸向远方,让美容和音乐之间产生某种连结碰撞,并给人以惊喜。其实,这已经不是伽蓝第一次尝试跨界,201 4年里,自然堂(伽蓝旗下化妆品品牌)与滴滴打车的合作,启用“暖男”的活动以及邀请王家卫打造美素(伽蓝旗下化妆品品牌)年度时尚大片……无一不流露出企业大胆又执著的创意品格。
We hope that consumers will still find a spiritual destination in this era - from brand spirit to the common spirit of society. 2014-2015 New Year’s Eve 24th Anniversary Musical Concert is the last Gaya Group’s creative activity in 2014, Undoubtedly the first time in 201 5. Other brands are still writing the new annual plan, they have started the first shot. For a company that specializes in cosmetics, it is hard to imagine that they will stretch the tentacles of creativity to make some kind of connection and collision between beauty and music surprise. In fact, this is not the first time Garan has tried to cross the border. In 201 4, the cooperation between Nature Hall (Garan Cosmetics brand) and Dita Drop, the launch of “Warm Man” and the invitation of Wong Kar-wai to create Merlot Cosmetics brand) annual fashion blockbuster ...... all show the bold and persistent corporate creative personality.