走竞合乃至联合之路,形成一批“价值联盟”和“品牌共同体”;走规模经济之路,向国际化大企业和跨国集团公司迈进。软包装企业在市场营销中存在的问题20多年来,我国软包装企业的数量增长了近10倍,但企业规模的差距较大,经营管理水平参差不齐;部分产品国家强制性标准欠缺,或同时存在行业标准和国家 Go together and even the road of cooperation, forming a number of “value alliance” and “brand community”; take the road of economies of scale, to the international large enterprises and multinational corporations forward. Flexible packaging enterprises in the marketing problems In the past 20 years, the number of China’s flexible packaging enterprises increased by nearly 10 times, but the larger the gap between the business scale, uneven management level; part of the national mandatory standards lack, or coexist Industry standards and countries