江南水乡古镇在经历了一段热销以后,目前普遍存在着景观单一、缺乏品牌意识,旅游消费日渐下降,古镇资源开发破坏性强等弱点。在此,笔者从整合营销的理念出发,论述了江南水乡古镇旅游市场营销中的路径。 After going through a period of selling, the ancient town of Jiangnan Water Town now has the common weaknesses of single landscape, lack of awareness of the brand, declining tourism consumption and the devastating development of ancient town resources. Here, the author starts from the idea of ​​integrated marketing and discusses the path of tourism marketing in the ancient town of Yangtze River.