国民经济和社会发展“十五”计划纲要提出的目标和任务，规定了我国电视业改革发展的方向．面对世界经济一体化、贸易全球化的趋势，“十五”计划要求“进一步推动全方位、多层次、宽领域的对外开放，促进我国现代化建设”，“在更大范围内和更深程度上参与国际合作与竞争”， The goals and tasks set forth in the Outline for the Tenth Five-Year Plan for National Economic and Social Development set forth the direction for the reform and development of China’s television industry. Facing the trends of world economic integration and trade globalization, the Tenth Five-year Plan calls for “further promoting the opening up to the outside world in all dimensions, at various levels and in a wide range and in promoting the modernization of our country.” “On a larger scale and at a deeper level Participation in international cooperation and competition ”,