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广告在我们的生活中无处不在,它覆盖面广,渗透力强,影响着我们的生活方式和行为方式。高校在广告教学中扮演什么样的角色,应怎样培养适合市场需要的人才,笔者就此进行了探讨。
Advertising is ubiquitous in our lives, and it has a wide coverage and strong penetration that affects our way of life and behavior. What kind of role should college play in advertising teaching? How should we cultivate talents suitable for market needs?