日前,国务院办公厅印发了《关于发挥品牌引领作用推动供需结构升级的意见》(以下简称《意见》),就如何更好发挥品牌引领作用、推动供给结构和需求结构升级作出部署。《意见》指出,当前,我国品牌发展严重滞后于经济发展,产品质量不高、创新能力不强、企业诚信意识淡薄等问题比较突出。发挥品牌引领作用,推动供给结构和需求结构升级,是深入贯彻落实创新、协调、绿色、开放、共享发展理念的必然要求,是今后一段时期加快经济发展方式由外延扩张型向内涵集约型转变、由规模 Recently, the General Office of the State Council issued the Opinions on Brand Leading Role in Promoting the Upgrading of Supply and Demand Structure (hereinafter referred to as “Opinion”), and made arrangements on how to better play the leading role of the brand, promote the supply structure and upgrade the demand structure. “Opinions” pointed out that at present, the development of our brand lags far behind economic development, product quality is not high, the ability to innovate is not strong, weak awareness of corporate credit standing more prominent. It is an inevitable requirement for thoroughly implementing the concept of innovation, coordination, greenness, openness and shared development to play a leading role in promoting the structure of supply and the upgrading of the structure of demand. It is also an inevitable requirement for speeding up the mode of economic development from an extension of expansion to an intensive and intensive one in the coming period. By the scale