营销者说数字世界为品牌建设提出了更高要求,品牌将更追求差异化。仅仅通过价格竞争去获取市场份额不再适用,中国品牌正在通过差异化和创新性来扩大品牌优势。改革、灵活、实时、预见性、多面性,这些品牌特点都将进一步被激发。中国品牌逐渐意识到品牌建设的重要性,他们正在通过差异化和创新性来扩大品牌优势,而不再只是通过价格竞争去获取市场份额。同时,中国品牌正在加速走向海外,从中我们将很快看到真正的世界级品牌。 Marketers say the digital world puts higher demands on brand building and the brand will pursue differentiation more. Only by price competition to gain market share no longer applies, Chinese brands are expanding their brand differentiation through differentiation and innovation. Reform, flexible, real-time, predictable, multi-faceted, these brand characteristics will be further stimulated. Chinese brands are increasingly aware of the importance of brand building. They are expanding their brand by differentiating and innovating instead of just gaining market share through price competition. Meanwhile, Chinese brands are accelerating overseas, from which we will soon see real world-class brands.