论文部分内容阅读
社会化经济提供了更为丰富的交流互动的形式,它让企业更为亲和、更为深入的输出信息,让大众对于信息的接收更为主动化、开放化,这些都促成了奥运成为企业品牌迈向全球化的卓越平台。娜奥米·克莱恩所著的《NOLOGO》一书强烈的塑造了一个反对品牌野蛮全球化统治的社会活动积极分子形象,揭露了跨国企业如何通过光鲜亮丽的品牌运作机制侵入、充斥、占领人们的生活圈子以及LOGO
Social economy provides a richer form of exchange and interaction, which enables enterprises to be more friendly and more in-depth information output, so that the public is more proactive and liberalized in receiving information. All of these have contributed to the establishment of the Olympic Games as a business Brand into the global platform for excellence. Naomi Klein’s book NOLOGO strongly shaped an activist image of social activism against brand brutal globalization and revealed how multinationals invaded, flooded, and dominated people through the glamorous brand operating mechanism Life circle and LOGO