传统企业如何才能做好电商?有没有成功的案例可借鉴?有没有科学的方法和流程作为指导?这是当下所有传统企业都在思考、探索和尝试解决的问题,本书以案例的形式给出了解决方案。中国权威研究机构艾瑞咨询集团旗下的艾瑞学院在这个领域耕耘多年,学院数十名专家深入几十家传统企业进行调研,对其中在电商领域做得十分成功的优秀企业的经验和实操方法进行了 How traditional enterprises can do business? There are no successful cases can learn from? There is no scientific methods and processes as a guide? This is all the current traditional enterprises are thinking, exploring and trying to solve the problem, the book in the form of cases Given the solution. Ereli Institute, the Chinese authoritative research institute, is a company that has worked hard for many years in this field. Dozens of experts in the institute conducted in-depth research in dozens of traditional enterprises and learned from excellent enterprises which have been very successful in the field of e-commerce The method has been carried out