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随着企业市场化、国际化进程的日趋加快,中国企业和中国产品的求名欲正在得到空前的强化。海尔冰箱、小天鹅洗衣机、长虹彩电、三枪针织内衣、英雄金笔、茅台酒、大白兔奶糖、梅林罐头等一批标有“MADE IN CHINA”的名牌国货正在崛起。这是国人的骄傲,也是共和国的一笔巨大财富。面对日益崛起壮大的国货名牌群.如何依靠企业自身的力量,结盟组建国货名牌共同体,规范、有序、统一地管理、协调、推导国货名牌,并且提供自助、互补、公益型的服务,这已是中国名牌发展进程中,亟待解决的一个紧迫课题。
With the acceleration of the marketization and internationalization of enterprises, the desire for the names of Chinese companies and Chinese products is being strengthened. Haier refrigerators, Little Swan washing machines, Changhong TV, three guns knitted underwear, hero gold pen, Maotai, big white rabbit toffee, canned Merlin and other brand names marked with “MADE IN CHINA” are rising. This is the pride of the people and a great asset of the Republic. In the face of the rising and growing national cargo brand group, how to rely on the strength of the enterprise itself and form an alliance to establish a brand-name community of domestic goods, to standardize, orderly, and uniformly manage, coordinate, and deduce domestic brand names, and provide self-service, complementary, and public welfare services. It is an urgent issue that needs to be solved urgently in China’s famous brand development process.