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全球化时代的大众传媒产业竞争表现出了不同于意识形态及民族文化之争的态势,理应引起必要的关注。一、媒体和广告成为催生市场景气的共同体传媒产业无论经营思路如何丰富,其最关键的一点还是主要依靠广告收入作为资源补偿和价值增值手段。只有将媒体传播能力和社会影响力以广告服务形式转化为商品出售给广告主,才能实现其劳动价值和资本
The competition in the mass media industry in the era of globalization has shown a different trend from the struggle between ideology and ethnic culture and deserves the necessary attention. First, media and advertising have become the market economy spawned by the community media industry no matter how rich business ideas, the most crucial point is still mainly rely on advertising revenue as a means of resource compensation and value-added. Only the media communication ability and social influence in the form of advertising services into the sale of goods to advertisers, in order to achieve their labor value and capital