近年,大众汽车成功运用“两轮”战略——即一方面用品牌感性诉求锁定不同的消费群体;另一方面,通过实施零部件的通用化和模块化战略来降低生产成本,在全球汽车市场低迷的背景下风驰电掣,逆风飞扬。 In recent years, Volkswagen successfully applied “two round ” strategy - that is, on the one hand with the emotional appeal of the brand lock different consumer groups; the other hand, through the implementation of common parts and modular strategies to reduce production costs in the world Against the backdrop of a downturn in the automotive market, the trend is blowing fast.