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本文从新产品开发的必要性、风险性角度出发，论证了新产品开发决策的重要性，阐述了产品开发的指导思想，并提出搞好新产品开发的一些具体措施。
Based on the necessity and risk of new product development, this paper demonstrates the importance of new product development decision-making, expounds the guiding ideology of product development and puts forward some concrete measures to improve new product development.