长期以来,成功企业难以实现增长的一个最重要原因就是对失败的恐惧。波士顿咨询公司2015年的调查显示,31%的调查对象认为,规避风险是创新的一大障碍。对此,高管们心知肚明。一方面,他们承认失败有意义。如3M公司的传奇领袖威廉·麦克奈特,William McKnight)所讲,“本着冒险和挑战精神才能完成最好和最难的工作;错误肯定会犯。”皮克斯(Pixar)总裁埃德·卡特穆尔(Ed Catmull)持相似观点,他说“错误不一定是坏事,或者说,根本就不是坏事。错误是尝 For one long time, one of the most important reasons why successful companies can hardly grow is fear of failure. The Boston Consulting Group survey in 2015 showed that 31% of respondents believe that risk aversion is a major obstacle to innovation. In this regard, executives know very well. On the one hand, they admit defeat makes sense. As William McKnight, the legendary leader at 3M, put it, ”The best and hardest work to do in risk-taking and challenging ways; the mistakes are sure to make.“ ”Pixar President Ed · Ed Catmull holds a similar view, saying "mistakes are not necessarily bad things, or they are not bad at all. The mistake is to taste