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随着全球化的发展,各国文化纷纷走出国门,走向世界。本文从世界文化产业的角度出发,分析日本漫画产业的发展历程及传播情况。文章首先从动漫的定义和内涵谈起,并结合实际情况对动漫的传播途径和方式进行说明,提出在文化的传播中存在的文化差异。接着论述日本动漫的发展历程,总结日本动漫在跨国传播的过程中存在的优势,接着分析其成功的原因。然后,以日本动漫在传播的过程中存在的优势作为我国的学习方向。最后,针对我国存在的问题从不同的角度出发,提出能够提高中国动漫产业发展的对策。
With the development of globalization, all cultures have gone abroad to go to the world. This article from the perspective of the world’s cultural industries, analysis of Japan’s manga industry’s development and dissemination. The article begins with the definition and connotation of animation, and explains the ways and means of transmission of animation in light of the actual situation, and proposes the cultural differences existing in the dissemination of culture. Then discusses the development of Japanese animation, summarizes the Japanese animation in the process of cross-border dissemination of the advantages, and then analyze the reasons for its success. Then, taking advantage of the Japanese animation in the process of communication as our learning direction. Finally, in view of the existing problems in our country, from different perspectives, we put forward the countermeasures that can improve the development of China animation industry.