比较广告作为一种特殊的商业广告形式,是市场经济条件下经营者促销产品或服务的一种有效的手段。但它是一把双刃剑,如果使用不当往往会损害竞争对手或误导消费者。我国现行法律对其缺乏全面、系统和有效的规制。本文分析了我国现行法律规定所存在的问题,并在借鉴其他国家和地区合理经验的基础上,对完善我国比较广告的法律规制进行了探讨。 As a special form of commercial advertising, the comparison of advertisements is an effective means for managers to promote products or services in market economy. But it is a double-edged sword that, if used improperly, can harm competitors or mislead consumers. The current law in our country lacks comprehensive, systematic and effective regulation. This article analyzes the problems existing in the existing legal provisions in our country, and on the basis of using the reasonable experiences of other countries and regions, discusses the legal regulation of the comparative advertisement in our country.