近几年来，胶州市多种经济成分的商业蓬勃发展，竞争激烈。胶州市供销商厦这家老字号真真切切地感受到了危机。面对困境，商厦一方面抓硬件装修改造，抓软件提高服务质量；另一方面积极研究探索新的市场营销方式。在反复调研市场的基础上他们发现，随着市场经济的快速发展，农 In recent years, Jiaozhou City, a variety of economic components of the business boom, fierce competition. Jiaozhou supply and marketing building this old name really feel the crisis. In the face of difficulties, commercial buildings on the one hand grasp the hardware renovation, software to improve service quality; the other hand, actively explore new ways of marketing. On the basis of repeated research on the market, they found that with the rapid development of market economy, agriculture