论文部分内容阅读
首先指出我国在电子商务领域,由于法律法规约束的不完善,导致网商间的信用问题频频发生。通过分析网商的定义及特征,指出现阶段我国在网商信用定量评价研究领域的不足,并提出通过构建网商信用指数测度体系来规范化电子商务交易的迫切性和必要性。为克服传统1~9标度系统主观性过强的缺陷,本文采用更为科学合理的指数标度系统优化后的层次分析法,构建出一套科学、完备的网商信用指数测度体系。最后通过实例测算验证该测度体系的可行性。
First of all, it points out that in the field of e-commerce in our country, due to the imperfection of laws and regulations, the credit problems among network operators frequently occur. By analyzing the definition and characteristics of online merchants, this paper points out the shortcomings in the field of quantitative evaluation of online merchants at this stage in our country and puts forward the urgency and necessity of standardizing electronic commerce transactions by constructing a network merchant credit index measurement system. In order to overcome the defect of subjectivity of the traditional 1 to 9 scale system, this paper adopts a more scientific and rational analytic hierarchy process after exponential scaling system optimization to construct a set of scientific and complete measure system of network business credit index. Finally, the feasibility of verifying this measure system is verified by an example.