通过对近十年来国内在借鉴日、美动漫旅游模式进行动漫旅游开发思路、运行机制等方面存在的问题与不足作深入剖析,提出基于产业互动模式下四川“动漫旅游”模式构建思路。一、国内动漫旅游发展现状(一)动漫旅游的概念界定与主要模式1.动漫旅游概念李美云(2008)从产业融合的角度提出我国动漫产业与旅游产业融合发展的策略;黄雪莹等(2008)对“动漫旅游”的概念进行了界定,对日本和美国的动漫旅游开发经验进行总结。越来越多的人认识到:动漫和旅游产业是为消费者提供文化、休闲、 Through in-depth analysis of the problems and shortcomings in the development of animation tourism in Japan and the United States for the past ten years, this paper puts forward the thinking of constructing Sichuan “animation travel” model based on the industrial interaction model. I. Development Status of Domestic Cartoon Tourism (I) Concept Definition and Main Mode of Cartoon Tourism 1. Concept of Cartoon Tourism Li Meiyun (2008) Put forward the strategy of the integration development of China’s animation industry and tourism industry from the perspective of industry integration; Huang Xueying et al (2008) “Animation travel ” concept was defined, Japan and the United States animation tourism development experience is summarized. More and more people recognize that: animation and tourism industry is to provide consumers with culture, leisure,