随着网络数字技术的飞速发展,数字出版和网络营销成为可能,这就为小众图书赢得了生存空间,给广大出版机构开辟了新的经济增长点。但目前各家出版机构都把畅销书作为克敌制胜的法宝,最终伤害的是行业的整体利益。图书营销理念从畅销书走向长尾书已势在必行。 With the rapid development of network digital technology, digital publishing and network marketing become possible, which has won the living space for niche books and opened up new economic growth points for the majority of publishing agencies. However, at present, each publishing house regards best-selling books as a magic weapon to defeat the enemy and ultimately harms the overall interests of the industry. Book marketing ideas from the best-selling book toward the end of the book is imperative.