大众汽车近年在中国市场所取得的成功是有目共睹的,当丰田汽车还在大喊着那句“有路必有丰田车”之时,大众集团的积极换代以及小排量搭配涡轮等创新配置,瞬间成为了全球汽车的风向标。如今在马路上不难看出,大众汽车的可见率更进一步提高了,虽然“同配不同车”的坑爹操作时有发生,然而消费者仍乐于接受就证明了大众集团策略的成功。 Volkswagen achieved success in the Chinese market in recent years is obvious to all, when the Toyota Motor is still shouting phrase “there is a must have Toyota car,” the Volkswagen Group’s positive replacement and small displacement with turbines and other innovations Configuration, instantly became the vane of the global car. Now it is not difficult to see on the road that the visibility rate of Volkswagen has further improved. Although the operation of pit driver with “different car” has occurred from time to time, consumers are still willing to accept the success of Volkswagen Group’s strategy.