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一亩三分地的精耕细作好过广种薄收的粗放经营企业生存的终极目的,就是赚取“阳光下的利润”。利润的取得来源于产品的销售,而产品的销售则完全依赖于产品的购买者和使用者。在日益激烈的市场竞争中,企业如何确定产品的目标市场、拓展一个恰当的市场生存空间,是企业营销工作的关键所在。在儿童营养液市场上,贝贝血宝自1989年投放以来始终稳定占据着年销售额2000万元的份额,它的成功之处就是选择了集中性市场营销策略。
The ultimate goal of the survival of a large-scale, intensively-cultivated enterprise with an acre of three-point crops that is better than that of a wide variety of crops is to earn profits from the sun. Profits are derived from the sales of products, and the sales of products are entirely dependent on the purchasers and users of the products. In the increasingly fierce market competition, how companies determine the target market for their products and expand an appropriate market for their living space is the key to marketing. In the children’s nutrition solution market, Bebe Bloodbao has consistently occupied a share of RMB 20 million in annual sales since its launch in 1989. Its success has been the selection of a centralized marketing strategy.