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会展是大多数公司市场活动的重要组成部分之一。对于中小企业而言,参加会展可以在短时间内接触大量的潜在客户、投资者、行业分析师和媒体。然而中小企业的资源非常有限,在每次参加会展,面向公众的时候,吸引媒体关注,赢得更多曝光率就显得十分重要。如何在会展期间吸引媒体关注呢?
Exhibitions are an integral part of the marketing of most companies. For SMEs, attending conventions and exhibitions can reach a large number of potential clients, investors, industry analysts and the media in a short period of time. However, the resources of SMEs are very limited. It is very important for SMEs to attract media attention and win more exposure each time they attend the convention and exhibition for the public. How to attract media attention during the exhibition?