美国杜克大学富奎商学院Kevin Lane Keller教授在他所著的《战略品牌管理》一书中给城市品牌下了这样一个定义:像产品和人一样,地理位置或某一空间区域也可以成为品牌。城市品牌化的力量就是让人们了解和知道某一区域并将某种形象和联想与这个城市的存在自然联系在一起,让它的精神融入城市的每一座建筑之中,让竞争与生命和这个城市共存。 Kevin Lane Keller, Ph.D., of Duke University in the United States, in his book Strategic Brand Management, defines a city brand like this: A product, like a person, can be a geographical or spatial area . The power of urban branding is to get people to know and know a certain area and to naturally associate an image and association with the city’s existence, to integrate its spirit into every building in the city and to bring competition and life to this City co-existence.