论文部分内容阅读
差异化策略是企业经过调研向市场提供的独特的产品和服务,它形成对于整个行业或主要竞争对手的独特性的经营战略,能够引起消费者对本企业产品的特殊偏好,从而在市场竞争中占据有利地位。采取这一策略,企业
Differentiation strategy is a unique product and service that companies provide to the market through research. It forms a unique business strategy for the entire industry or its main competitors. It can cause consumers to have a special preference for their products and thus occupy the market competition. Advantageous position. Take this strategy, companies