在旅游市场中开发亲子游产品,以孩子作为市场开发的切入点,将其产品需求对象划分为婴幼儿、学前期、儿童以及青少年四个阶段。本文着重分析了亲子游中孩子四个年龄阶段的产品需求,阐述亲子游产品开发中存在的问题,并针对性地提出了:迎合孩子的兴趣爱好需求、提升父母在项目中的参与度、加强亲子游的安全保障等建议。 In the tourism market to develop parent-child tourism products to children as an entry point for market development, the demand for their products is divided into infants and children, pre-school, children and adolescents in four stages. This article focuses on analyzing the product needs of children in four stages of parent-child travel, expounds the problems in the development of parent-child tour products, and puts forward some suggestions to meet the needs of children’s hobbies, enhance their participation in the project, Family fun security advice.