“十三五”时期,是我国纺织工业发展的新阶段。在新的历史时期,行业发展蕴藏着新的契机,对企业而言,以品牌建设为根本的战略发展目标也越来越清晰。正如中国纺织工业联合会会长孙瑞哲所说,品牌建设,融制造、时尚、科技三要素于一体,正成为我国纺织工业最重要的“价值原子”。品牌强,产业的时尚话语权与市场话语权则强。 “Thirteen Five ” period, is the new stage of development of China’s textile industry. In the new historical period, there is a new opportunity for the development of the industry. For the enterprises, the strategic development goals based on brand building are becoming clearer and clearer. As Sun Ruizhe, chairman of China National Textile and Apparel Council, said, brand building, financial manufacturing, fashion and science and technology are all three elements that are becoming the most important “value atom ” in China’s textile industry. Strong brand, the fashion industry, the right to speak and the market is strong language.