“蓝与白”在当今中国大陆是很有名气的快餐连锁店,目前,其分店已开到100家,有人以“中国的肯德基”来形容它的成功。“蓝与白”的创始者是台湾人王文政,他的创业经历很值得人们玩味:当他模仿别人的成功去创业时,成功在昙花一现之后便结出失败的果实;而在经历过相同的失败之后,成功却得到扩展并能保持到现在。王文政16岁起就在台北市街头摆摊卖地瓜粥。地瓜粥的做法是向来自乡下的父母学的,是农家做法,味道很正宗、地道,因此吸引了很多食客。他就有了将生意做大的想法,把粥摊扩展成地瓜稀饭店。开店后,生意异常火爆。两年多后, “Blue and White ” is a well-known fast food chain in mainland China. At present, its branch has opened to 100, and some people use “KFC in China” to describe its success. “Blue and White ” founder is Taiwanese Wang Wenzheng, his entrepreneurial experience is worth pondering: when he imitated the success of others to start a business, success in the short-lived will bear the fruit of failure; and experienced After the same failure, success has been expanded and can be maintained until now. Wang Wenzheng 16 years old on the streets in Taipei sell melon porridge. Sweet potato porridge practice is to learn from the parents of the country, is a farm practice, the taste is authentic, authentic, it attracted a lot of diners. He had the idea of ​​bigger business, the gyoza expansion into sweet potato restaurant. After the shop, the business is extremely hot. Two years later,