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英飞凌(Infineon)公司成功开发了世界上第一台可穿戴式的 MP3音乐播放芯片,但该公司并没打算自己进行规模化生产,而仅是小批量生产了一些装载该芯片的衣物作为展示。对此,英飞凌公司执行副总裁 Peter Bauer 先生说:“我们的业务对象主要是 OEM 及系统集成商。服装行业对我们来说是一个完全陌生的行业,我们希望在中国找到一家或数家有实力的运动装或休闲装厂商进行合作,由它生产最终供应市场的能够播放 MP3的服装产品。”其实,英飞凌并不仅仅是在自己不熟悉的领域与其它厂商展开合作,这家全球排名第六的半导体供应商在其传统的 DRAM 业务上也采用了类似的战略。
Infineon successfully developed the world’s first wearable MP3 music player chip, but the company did not intend to scale their own production, but only small quantities of clothing loaded with the chip as Show In response, Peter Bauer, executive vice president of Infineon Technologies, said: “Our business is primarily OEMs and systems integrators. The apparel industry is a completely new industry for us and we want to find one or several in China Powerful sportswear or casual wear manufacturers to produce the final supply market can play MP3 clothing products. ”In fact, Infineon is not just in their own arena with other companies to develop cooperation, this The world’s sixth-ranked semiconductor supplier has adopted a similar strategy in its traditional DRAM business.