儿童用品包装设计涉及到儿童生活的各个方面,优秀的儿童用品包装设计应该能够满足孩子的好奇心、设计风格新颖,满足儿童启蒙教育要求、辅助儿童塑造良好个性、最终能够成为孩子童年的美好记忆。笔者从儿童用品包装设计的安全性与美观性、益智性与趣味性与、实用性与环保性等三个方面进行了分析并举例,阐述了儿童用品包装设计要点。 Children’s product packaging design involves all aspects of children’s life, excellent children’s product packaging design should be able to meet the curiosity of children, novel design style to meet the requirements of children’s education, to help children create a good personality, and ultimately can be a child’s childhood memories . The author analyzes and gives examples from the aspects of safety and aesthetics of packaging design of children’s products, educational and fun, practicality and environmental protection, and expounds the design points of children’s product packaging.