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随着我国社会主义市场体制的逐步确立,对外开放的不断扩大,保险市场的逐步形成及其同业间竞争的日益激烈,我国保险业面临着新的挑战,使保险营销制度的改革成为当务之急。这既是保险业适应市场经济发展的
With the gradual establishment of China’s socialist market system, the opening up to the outside world, the gradual formation of the insurance market and the increasingly fierce competition among its peers, China’s insurance industry is facing new challenges and the reform of the insurance marketing system has become a top priority. This is both the insurance industry to adapt to the development of market economy