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企业在有限的资源条件下,为取得最大的竞争优势,以自己的差异化优势为中心,发挥自身优势,充分利用外部资源,对外部资源和力量进行有效整合,可达到降低成本、提高竞争力的目的。这不仅是必然选择,同时也是必要保证,即创建差异化优势是企业遵循“适者生存”的基本法则的必然选择,还是企业实施可持续发展战略的必要保证。企业可以通过抓住机会,趋利避害;明确优势,扬长避短;改变环境,创新发展;选择优势,构筑竞争力等措施来创建企业差异化优势,促进企业经济全面发展。
Under the condition of limited resources, in order to gain the maximum competitive advantage, enterprises should give full play to their own advantages by taking advantage of their own advantages, make full use of external resources, and effectively integrate external resources and forces so as to reduce costs and enhance competitiveness the goal of. This is not only an inevitable choice, but also a necessary guarantee. That is to say, creating differentiated advantages is an inevitable choice for enterprises to follow the basic principle of “survival of the fittest ” or is the necessary guarantee for enterprises to implement the strategy of sustainable development. Enterprises can seize the opportunity, profit and avoid disadvantages; clear advantages, avoid weaknesses; change the environment, innovation and development; choice of advantages, building competitiveness and other measures to create the advantages of enterprise differentiation, and promote the overall economic development of enterprises.