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本文全面分析了新形势下传统旅行社面临的挑战,最后对传统旅行社运营模式进行了创新研究。旅行社是旅游业的龙头,在旅游业发展中发挥着重要的作用。但是多年来,我国旅行社一直以低水平、低效益粗放外延扩张模式进行低价经营,以获取竞争优势。随着旅游业产业地位的提升,以及外部环境的变化,我国传统旅行社运营模式的转型升级已经迫在眉睫。一、新形势下传统旅行社面临的挑战(一)新旅游法的出台2013年10月,我国首部旅游法正式出台实施。旅游法为规范旅游经营、旅游服务合同、旅游监督管理、旅游市场秩序、发挥市场配置资源的基础性作用提供了法律依据。旅游法重点
This article comprehensively analyzes the challenges faced by the traditional travel agencies in the new situation, and finally makes an innovative study on the operation mode of the traditional travel agencies. Travel agencies are the leading tourism industry and play an important role in tourism development. However, over the years, China’s travel agencies have been low-cost, low-cost extensive expansion mode of expansion of low-cost business in order to obtain competitive advantage. With the promotion of the status of tourism industry and the change of external environment, the transformation and upgrading of the operating mode of China’s traditional travel agencies are imminent. I. Challenges Faced by Traditional Travel Agencies in the New Situation (I) Introduction of the New Travel Law In October 2013, China’s first tourism law was formally promulgated and implemented. The law of tourism provides the legal basis for regulating the basic functions of tourism management, tourism service contracts, tourism supervision and management, tourism market order and giving full play to the market’s allocation of resources. Travel Law focus