报纸发展的动态 20世纪末,著名的“罗马俱乐部”出了一本书,叫《第一次全球革命》。书中预言21世纪有三股影响人类的最大力量,其中之一就是媒体。现在我们已经身处21世纪之初,研究媒体首先应当研究传统媒体。因为目前网络这个“第4媒体”方兴未艾,由于诸多原因,暂时还远远赶不上报纸、电视、广播等的影响力。同时,还得认识到,20世纪末,中国报业存在两个悖论,一个是“大报”的发行面,不如“小报”,大报成了小众媒体,“小报”成了大众媒体。第二个是机关报大多成了只有在机关里才能看到的东西,而“小报”有的甚至只有内发刊号的报刊却满街叫卖,形成了公开刊号“内部发行”,内部刊号公开发行。所谓“大报”,通常是指省市级以上的党报,这种报纸在零售市场上较少见,绝大多数是公费订来给党政官员看的,而所谓“小报”则是指那些非机关报的各类市场报纸,它 Dynamic development of newspapers The late 20th century, the famous “Club of Rome” out of a book, called “the first global revolution.” The book predicts that in the 21st century there will be three greatest forces affecting mankind, one of which is the media. Now that we are at the beginning of the 21st century, the research media should first study the traditional media. Because the network is now “the fourth media” in the ascendant, for many reasons, for the time being still far behind the influence of newspapers, television, radio and so on. At the same time, we must realize that there are two paradoxes in the Chinese newspaper industry at the end of the 20th century. One is the distribution of the newspaper. It is not as good as the tabloids, the big newspapers become the minority media, and the tabloids become the mass media. The second is that most of the organs and offices have become things that can only be seen in the organs. Some of the tabloids are even published in newspapers and magazines, which have become the public issue of the “Internal Issue,” the internal issue Public offering. The so-called “newspaper,” usually refers to the provincial newspaper above the provincial level, this newspaper is less common in the retail market, the vast majority of public funds set to party and government officials to see, and the so-called “tabloid” refers to those Non-organ newspapers of various types of newspapers, it