论文部分内容阅读
一种新型的企业战略管理模式正在全球经济热点地区出现。一些企业不再固守传统产业模式和经营方式,它们根本改变了对经营活动和产业门类之间关系的传统认识,注重发展不同产业之间的相互渗透,使得现代企业竞争和合作关系发生了从以产业门类为界限到开拓企业生态系统的转变。本文结合实例讨论了美国企业战略管理学家詹姆斯?穆尔提出的基于企业生态系统概念的战略管理理论。
A new type of corporate strategic management model is emerging in the global economic hot spots. Some enterprises no longer adhere to the traditional industry model and management methods. They have fundamentally changed the traditional understanding of the relationship between business activities and industry sectors, and focused on the development of mutual infiltration between different industries, so that modern enterprise competition and cooperation have taken place. The industry category is the boundary to open up the transformation of the enterprise ecosystem. This article discusses the strategic management theory based on the concept of enterprise ecosystem proposed by James Moore, the American enterprise strategic management expert.