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非物质文化遗产是全人类的宝贵财富,保护和传承非物质文化遗产,已日益成为国际社会关注的焦点。采用商标权的保护模式,不仅能促进非物质文化遗产的经济价值的实现,更能实现非物质文化遗产的传承与自身发展,为我国非物质文化遗产的保护开辟出一条现实可行的、重在效益开发的新途径。
Intangible cultural heritage is a treasure of all mankind. To protect and inherit the intangible cultural heritage has increasingly become the focus of attention of the international community. Adopting the protection mode of trademark right can not only promote the realization of the economic value of intangible cultural heritage but also realize the inheritance and self-development of intangible cultural heritage and open up a realistic and feasible way for the protection of intangible cultural heritage in our country. Benefit development of new ways.