IMS对全国287个城市的监测数据显示,2012年第一季度OTC和保健品的销售主要源于六大品类:咳嗽、感冒和其他呼吸系统治疗药物,镇痛类药物,消化系统和其他肠道药物,维生素、矿物质和其他营养补充剂,泌尿生殖系统用药,皮肤用药。而在其重点监测的27个城市中,维生素、矿物质和营养补充剂的销售排名跃居前三,并且增速显著,显示这些城市消费者的自我健康保健意只相对较高。(参看图表1)同时,无论是在全国市场还是在27个重点城市,中药的销售在第一季度都 IMS monitors data from 287 cities across the country and shows that sales of OTC and nutraceuticals in the first quarter of 2012 primarily resulted from six broad categories: cough, cold and other respiratory remedies, analgesics, digestive and other intestinal Medicines, vitamins, minerals and other nutritional supplements, genitourinary and dermatological medicines. Of the 27 cities under its monitoring, vitamins, minerals and supplements ranked the top three in terms of sales volume and showed a significant growth rate, indicating a relatively high level of self-health care among consumers in these cities. (See Exhibit 1) In the meantime, sales of Chinese medicines in the first quarter both in the national market and in 27 major cities