范围和前提零售店铺货率的提升是产品成败的关键,没有它就没有消费者购买。在以下情况时必须考虑铺贷奖励:1.由于产品零售利润较低,预计零售店进货意愿不高,在新品铺货时直接给予奖励。2.产品上市已有一段时间,但铺货率持续维持30%以下的低水平。3.竞争品牌同期进行同类新品上市,必须先发制人,抢占零店库存。控制要点1.不是所有的零售店在新品铺货时 Scope and Premise The improvement of the retail store rate is the key to the success or failure of the product. Without it, no consumer will buy it. Loyalty incentives must be considered in the following situations: 1. Due to the low profit margin of retail sales, the willingness of retail stores to purchase is not expected to be directly rewarded when new products are distributed. 2. Products have been on the market for some time, but the distribution rate continued to maintain the low level below 30%. 3. Competitive brand over the same period to carry out similar new products, you must pre-emptive, to seize the zero stock. Control Points 1. Not all retail outlets in the new product distribution