文化建设打造企业软实力,在具体实践中,经常会遇到一个瓶颈,就是企业提倡的文化理念难以转化成员工行为,文化浮在表面,缺乏生命力和持久性。文化要想有效落地,需要把握三个重要环节。第一,好的理念引导。理念是高度凝练的语言,具有抽象性和前瞻性。比如中国石油追求创新理念,对岗位员上来说,怎么做才是创新?员工需要更具体、更有指导性的工作观念,所以需 Cultural construction to create soft power of enterprises, in practice, often encounter a bottleneck is the business philosophy of culture is difficult to translate into employee behavior, culture floating on the surface, the lack of vitality and durability. To effectively launch a culture, we need to grasp three important aspects. First, good ideas lead. Idea is highly condensed language, abstract and forward-looking. For example, CNPC pursues the concept of innovation. For job-holders, what is innovation? Employees need more specific and guiding work concepts, so they need