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最近三年,中兴通讯合同销售额保持34.1%的复合增长率,成为全球通信设备领域最受关注、最具差异化竞争力的通信设备企业之一。去年,公司通过实施正确的市场策略和产品差异化策略,全年实现合同销售额251.9亿元,比2002年增长50.0%。全年完成发货额212.0亿元,比2002年增长58.2%。其中手机合同销售额实现48.2亿元,同比增长66.3%;国际市场合同销售额达到6.1亿美元,同比增长一倍以上。
In the recent three years, the contractual sales of ZTE maintained a compound growth rate of 34.1%, becoming one of the most concerned and most differentiated communications equipment enterprises in the field of global communications equipment. Last year, the Company achieved a total contract sales of 25.19 billion yuan through the implementation of the correct marketing strategy and product differentiation strategy, an increase of 50.0% over 2002. Shipments of 21.2 billion yuan were completed in the year, an increase of 58.2% over 2002. Among them, the sales volume of mobile phone contract reached 4.82 billion yuan, an increase of 66.3% over the same period of last year; the contract sales volume in the international market reached 610 million U.S. dollars, more than double that of the same period of last year.