一位年轻的妈妈想替小宝宝买双皮凉鞋,商店的老板向她推荐“母子鞋”。这种“母子鞋”除了尺码、大小不同外,在用料、做工乃至式样都一模一样。穿在脚上,调皮的小宝宝时常伸出脚来逗着妈妈玩,年轻的妈妈高兴得合不拢嘴,这种富有情感、趣味的生活消费,有人称之为“感性消费”。 日本是最先提出“超感性社会”这个观念口号的国家。日本的营销界曾经分析,消费者的需要大致分为三个阶段:第一阶段是“量 A young mother wanted to buy a pair of sandals for her baby, and the shop owner recommended her “mother and child” shoes. This “mother and child shoes” in addition to size, size, in the material, workmanship and even the style are exactly the same. Wear on the feet, naughty baby often stretched out to tease her mother to play, young mother happy close ear to mouth, this rich emotional, fun life consumption, some people call it “sensual consumption.” Japan was the first country to come up with the slogan “Super Sensual Society.” Japan’s marketing community once analyzed that the needs of consumers can be broadly divided into three stages: The first stage is "quantity