在信息化迅速发展的今天,社会对于应用型人才的需求开始逐渐的加大,根据多年的数据统计,在市场中营销专业学生的需求占到了市场份额的绝大部分。所欲高职院校来说,以培养营销人才为目的,在教学上进行了一系列的调整,其中校企合作就是一个非常有效的教学手段,但是在实际的实践当中却还是存在着一定的问题,只有针对这些问题进行进一步的创新改革,才能够使得高职院校培养出更多的适应企业需求的营销方面的人才。 In today’s rapid development of information technology, the demand for applied talents in society begins to gradually increase. According to the statistics of many years, the demand of marketing majors in the market accounts for the vast majority of market share. For higher vocational colleges, in order to cultivate marketing personnel for the purpose of teaching a series of adjustments, including school-enterprise cooperation is a very effective teaching method, but in practice there is still a certain amount of practice Only by carrying out further innovations and reforms on these issues can we enable higher vocational colleges to cultivate more marketing talents who can meet the needs of the enterprises.